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WHEN MARKETING MEETS ARTIFICIAL INTELLIGENCE

At the SOZ – Slovenian Advertising Chamber Academy, held on June 18, 2025, under the title “Artificial Intelligence in the Marketing Business Environment”, we led a professional discussion on the impact of AI technologies on modern marketing.

At ADD d.o.o., we integrate artificial intelligence with analytics, business systems, and user behavior insights. We develop solutions that, through advanced analytical models, generative AI, and multi-agent systems:

✅ identify key customer behavior patterns,
✅ enable personalized communication,
✅ improve real-time decision-making.

At the event, we emphasized that artificial intelligence is not the future – it is the present, and at ADD we are already helping our clients integrate it into their business environments today.

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