Business intelligence system and AI-Powered Demand Forecasting

Client: Pivovarna Laško Union (Part of Heineken Group)

Contex: Beer consumption is highly influenced by weather. To better anticipate and respond to fluctuating demand, Laško Union implemented a modern business intelligence system powered by artificial intelligence. By connecting weather data with beer sales, they identified the exact months and temperature ranges that drive higher sales—and used this insight to align production and logistics accordingly. 

Challenge:

  • Traditional BI systems lacked the flexibility to integrate external variables like weather
  • Inability to forecast demand spikes led to stockouts or excess inventory
  • Need to align with Heineken’s global Azure-based data platform strategy
  • Desire to support both profitability and sustainability goals with smarter planning 

Solution:
ADD supported the implementation of an AI-driven forecasting system on Microsoft Azure. The platform integrates multiple data sources—weather forecasts, historical sales, supply chain inputs, and promotional data—to predict demand and enable dynamic production adjustments.

Key solution components: 

Business Impact:

With the new AI-powered system, Pivovarna Laško Union significantly improved its ability to predict demand ahead of peak consumption periods. This led to a noticeable reduction in stockouts and overproduction, ensuring that beer is available when and where customers expect it.  The platform enabled smarter, data-driven production planning, resulting in both cost savings and increased operational agility. By expanding analytics from purely internal data to include external sources such as weather and promotions, the total data volume available for decision-making more than doubled.  Ultimately, the solution enhanced customer satisfaction by aligning supply with real-time demand, especially during critical high-demand windows. 

Why ADD:

ADD delivers powerful, cloud-native data and AI solutions that turn operational data into strategic foresight. With deep expertise in Azure, machine learning, and real-time analytics, we help manufacturers like Laško Union predict, adapt, and grow—no matter the weather.

Read more about project:

Date: July 9, 2022

ADD d.o.o. empowers businesses to unlock the full potential of data through AI, analytics, cybersecurity, and modern IT infrastructure.

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