Solutions for key business functions

Smart technology for sales, marketing, and customer support. 

In addition to industry-specific services, we provide digital solutions that are essential across all organizations — regardless of sector. Our tools for sales, marketing, and customer relationship management are powered by data and AI to drive efficiency, enhance the customer experience, and deliver measurable results. 

 

☎️ Customer relationship management & Contact Center Solutions 

We help businesses strengthen customer relationships and improve responsiveness through integrated CRM and intelligent contact center tools. Our solutions connect data sources and enable personalized, automated customer interactions. 

Use Cases: 

  • Data integration from CRM, ERP, DMS to BI systems 
  • Customer history & behavior analytics 
  • Churn prediction and needs forecasting 
  • Contact center KPIs and performance tracking 
  • Chatbots and AI-powered assistants 
  • Complaint and case management 

 

💼 Sales Solutions 

Digital sales tools provide transparency, control, and better forecasting. We help you structure a modern, data-driven sales process — from lead to close. 

Use Cases: 

  • Pipeline and opportunity management 
  • Sales forecasting and target tracking 
  • Sales performance analytics by market, product, or team 
  • Integration of CRM and BI tools 
  • Real-time dashboards and KPIs 

 

📣 Marketing Solutions 

We support data-driven marketing with powerful analytics and AI. Our tools enable smarter targeting, campaign optimization, and content personalization across all channels. 

Use Cases: 

  • Customer segmentation and campaign targeting 
  • Campaign performance monitoring (CTR, ROI, conversions) 
  • AI-powered content and offer personalization 
  • Social media and CRM integration 
  • Customer journey analytics (web, email, mobile) 
  • Recommendation engines for personalized content 

🏗️ Investment Planning & Capital Project Management 

Smart investment decisions require data, foresight, and alignment with strategic goals. Our investment planning solutions support organizations in evaluating ROI, managing capital portfolios, and optimizing resource allocation — all in one integrated platform. 

Use Cases: 

  • Capital planning by business unit, geography, or strategic theme 
  • ROI, NPV, and payback period evaluation for each project 
  • Scenario modeling and “what-if” simulations 
  • Variance analysis between planned and actual investments 
  • Project timeline visualization and investment phase tracking 
  • Integration with BI, ERP, and finance systems 
  • Governance workflows and regulatory compliance support
Transform your business functions with intelligent solutions. Let’s find the right fit for your team

ADD d.o.o. empowers businesses to unlock the full potential of data through AI, analytics, cybersecurity, and modern IT infrastructure.

CONTACT

ADD d.o.o.
Ljubljana, Tbilisijska 85, 1000 Ljubljana, Slovenia, Europe

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